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After the holidays, we’re buried in things—what we gave, what we received, what we already owned.

“New” was supposed to fill our cups. Maybe some of it did- maybe some of it didn’t.

SHARE exists for this moment. Uplo

She’s not “trying to be sustainable.” She just refuses to play the game anymore.

The game where status = spending.
Where “new” means “worthy.”
Where caring is optional.

She’s done with performative gr

Redefining retail, one swap at a time.

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